Natural Foot Care Meets Baby Boomer Demands
By Simon Pitman
10/18/2007- As the number of graying baby boomers swells so too are the number of natural based products aimed at this group - a fact evinced by the growing number of natural foot care products on the market.
A quick glance on US drug store shelves shows a growing number of foot care products aimed at the specific issues facing aging feet, - products that are also being increasingly marketed on the fact that they include natural ingredients.
Such products includes ingredients such as exfoliating enzymes and shea butters and feature big brand names such as Olay and Xenna.
“I think people are actively reading the ingredient line on labels now, looking to avoid certain chemical ingredients and find more natural, ‘greener’ ones,” said C.J. Buck, CEO of Xenna.
The company offers a range of innovative treatments for both feet and toenails that specifically target conditions affecting people aged 50-plus, particularly diabetics who especially suffer from foot conditions..
One of these products is NonyX Nail Gel, which addresses the problem of toenails that have become unattractive due to discoloring as part of the aging process.
The company says that this product helps to remove keratin build-up, which is responsible for a yellow or granular effect over time, giving the toenail an unhealthy and rough-looking appearance.
Xenna also markets CalleX dry heel ointment, which specifically targets this hard-wearing part of the foot.
Likewise, treatments that are also offered to this age group from the Olay brand include a thermal pedicure treatment that particularly targets dry areas of the foot that crack and add to an overall aging look to the feet.
These type of natural-based foot care products are rapidly contributing to a market that Packaged Facts believes will help develop the current natural and organic market into a $10.2bn industry by the year 2012.
Courtesy of CosmeticDesign.com
Posted in: Alternative Healthcare | Cosmetics | Harmful Chemicals | Healing Honey Skin Care | Manuka Honey | Natural Skin Care | Product Reviews | Recommended Reads | Well Being
Trackback URL for this post
October 22nd, 2007 at 11:25 am
Being an aging baby-boomer with sore wheels, I can attest that the above article is correct in content, but it lists only a couple of the biggest players in the foot-care market. Vashon Organics offers natural footcare - Apicare’s Pore Soles range of products. If you seek natural footcare of the highest quality, please check out the Pore Soles line of products right here on this website.