Wash your Levis with Dr. Bronners?
How to…Make Those 501® Jeans Your Own
Carl Chiaras, the director of brand projects and special projects for Levi’s® brand recently told The Wall Street Journal that after six months of wearing his shrink to fit Levis, he’ll fill a bathtub to about six-inches with room-temperature water and add two tablespoons of Dr. Bronner’s Magic Liquid Soap. He’ll let them soak for 20 minutes before hanging them by a belt loop to dry.
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